Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.

When most people think of LinkedIn, the first thought they have is that it’s the best place on the web to look for a job and ...

By analysing first-party data, like lead generation forms, conversions and platform insights, the tool automates audience targeting to enhance ad performance.

LinkedIn has announced several updates to help marketers better target their ads and demonstrate ROI from their efforts. The platform has enhanced its Conversions API (CAPI) to enable easier data ...

Search Engine Land » PPC » 5 LinkedIn Ads mistakes that could be hurting your campaigns Chat with SearchBot Please note that your conversations will be recorded. Many assume LinkedIn Ads is an ...

Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. The post 5 common LinkedIn Ads mistakes and how to fix them ...

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Urban Company’s ‘Insta Maids’ ad faces backlash for allegedly dehumanising domestic workers and promoting exploitative labour ...

The blurring distinction between promotions and value creation on LinkedIn, where influence and insights don’t always go hand ...

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LinkedIn has enhanced its Predictive Audiences capabilities with new artificial intelligence modeling to help marketers build audience profiles based on their company data and LinkedIn's first-party ...