In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

While James likes to layer on a light layer of makeup primer or a dusting of translucent powder with a fluffy brush onto the eyelashes before applying mascara to absorb oil and increase staying ...

Barcodes are expected to disappear from UK ... Big names such as PepsiCo, Walmart, Proctor and Gamble, L'Oreal, and Amazon have already committed to this innovative approach.

"Ooh I can already tell I'm going to love [this mascara]," she starts off by saying as she begins applying the Sculpted by Aimee LashLift Mascara, £20 / $25 in one of her viral videos.