Astral’s outdoor and indoor advertising network offers a national footprint from coast to coast. From morning commutes to nights out on the town, your billboards, posters, and displays will reach your ...

GroupM’s Wavemaker has collaborated with L’Oreal’s Maybelline New York for an out-of-home (OOH) campaign that emphasises the fact that when it comes to mascara, length really does matter.

Leveraging deep understanding of consumer psychographics, location targeting, and travel patterns, Wavemaker secured iconic OOH sites across Australia and New Zealand, including Melbourne’s 1 ...

Even if you don’t give into beauty trends, you probably own this invaluable beauty tool: the hair dryer. Historically, they’ve been large and loud. Now, however, a new generation of hair ...

Srsly, get out your sunnies, you'll need them. Whether it's a gloss, oil or treatment, the industry is loaded with products that are designed to create expensive-looking hair – and luckily ...

IBM and L'Oréal’s collaboration will see Gen AI combine with science to help experts find and produce more sustainable cosmetics products L'Oréal continues to drive the cosmetics revolution. At CES ...

Glycolic acid is an Alpha Hydroxy Acid (AHA) that is colourless, odourless, and water-soluble. Glycolic acid comes from sugarcane. Benefit 4: Glycolic acid is also helpful for dark skin patches due to ...

THE WHAT? L’Oréal and IBM have joined forces to develop a groundbreaking generative AI (GenAI) foundation model, designed to revolutionize cosmetic formulation with a focus on sustainability. The ...