If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

A group of thieves cleaned out an entire row of mailboxes using just one key, but now the United States Postal Service is ...

The Marketing Society, in partnership with The Trade Desk and Campaign Middle East, held a round table for marketers to ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in ...

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

AS businesses continue to adapt to an ever-evolving digital landscape, customer experience (CX) is anticipated to play a key role in helping businesses ...