In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

A group of thieves cleaned out an entire row of mailboxes using just one key, but now the United States Postal Service is ...

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

PR is no longer just about storytelling—it’s about data, speed, and strategy. Burson India's CEO, Deepshikha Dharmaraj, ...

Grammy-winner Kendrick Lamar on Sunday became the first solo rap artist to headline a Super Bowl halftime show, with his performance including "Not Like Us," the song at the center of a defamation ...

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...