This as-told-to essay is based on a conversation with Kaylin Marcotte, the 32-year-old founder and CEO of Jiggy Puzzles from New York, about marketing tactics she's used for her business.

If you devour puzzles like it’s your job, signing up for a subscription to get a new one every month could be the way to go. Jiggy sends bright, 500-piece options right to your door—each kit ...

Pay homage to your favorite New York food trucks with this eye-popping puzzle by Katy Hirschfeld. Jiggy is a great Shark Tank success story and the company gives a percentage of sales directly ...