The UCLA Bruins launched a new partnership for their women's gymnastics team to release name, image, and likeness trading card sets to help their athletes grow their brand value in college sports.

The settlement is a deal in principle that will protect student-athletes' name, image and likeness rights ... when revenue sharing arrives in college sports as early as July.

Some state representatives shared their frustration with what many called the “Wild West” of money in college athletics now.

‘Name, Image and ... to support the student athletes, so they can be successful on and off the field, without getting into legal trouble in this Wild West of college sports,” said State ...

Name, image and likeness has created a new playing field in college sports, allowing athletes to build a brand and profit from their persona. It's been fours years since the NCAA implemented the ...

Athletic departments are frantically preparing their college football programs for a new era of name, image, and likeness ... a place in the current era of sports with success.

The House on Tuesday passed legislation banning transgender athletes from competing in girls’ and women’s sports in elementary school through college, elevating a top GOP campaign issue to one ...

College coaches ... billion was spent in 2024 on student-athletes, according to a report from Opendorse, an NIL tech company. Nearly all of that was for men's sports, including $1.1 billion ...

The House on Tuesday passed legislation banning transgender girls and women from competing in women’s sports in elementary school through college ... “Transgender students, like all students ...

More than two dozen states have approved statewide bans, though some of those bans have been blocked by courts and some do not address college ... trans students were participating in sports.

The bitter cold temperatures in central Ohio didn't keep Ohio State students inside after the Buckeyes secured the College Football ... Some took videos and photos of fans who asked them to.

After a year of litigation, Virginia Attorney General Jason Miyares and a bipartisan coalition of states reached a settlement ...