The former English soccer player, 49, told Deadline that his mother-in-law admitted she and her friends were "zooming in" on the photos for his new ad for underwear brand Hugo Boss. The campaign ...

Freeman was scratched from Tuesday’s game due to left rib discomfort and will now miss Wednesday’s game for precautionary ...

David Beckham says his mother-in-law confessed to zooming in on photos of him in his undies used in the Hugo Boss advert. And ...

David Beckham’s mother-in-law, Jackie Adams, got up close and personal with the soccer legend’s latest underwear ad for Hugo Boss. Beckham revealed during the inaugural MIP London event on ...

The Hugo Boss campaign effectively brought David out of underwear modeling retirement, which is not something he imagined was in the cards. “Getting back into my underwear at 50 years old in ...

David Beckham's latest underwear campaign led to quite the uncomfortable conversation with his mother-in-law. The Hugo Boss campaign effectively brought David out of underwear modeling retirement ...

An audible buzz could be heard Tuesday morning as the IET prepared for the arrival of one of the world’s most recognizable superstars and Beckham was on hand to talk an audience of hundreds through ...

More from Deadline "I Hung My Pants Up When I Did My Last Commercial 10 Years Ago": David Beckham Reveals How He Trained For Raunchy Hugo Boss Ad As He Approaches 50th Birthday 2025 Premiere Dates For ...

such as Beckham’s favorite film (Ratatouille), his upcoming fiftieth birthday (“I think [Victoria] is trying to organize things I don’t want”), and that viral Hugo Boss ad: “Getting back ...