Dubai-based Huda Beauty – billed as one of the world's fastest-growing beauty brands – is selling its ownership stake in KAYALI, the fragrance brand that it launched in 2018.The separation from Huda B

Dubai-based Huda Beauty will sell its popular fragrance brand KAYALI to its co-founder and General Atlantic in a move that allows the beauty company's owners to buy back a stake held by TSG Consumer Partners since 2017,

Huda Beauty is parting ways with its fragrance brand, KAYALI, in a major business move. The Dubai-based beauty empire is selling KAYALI to U.S. investment firm General Atlantic for an undisclosed amount, marking a strategic shift for both brands. Mona Kattan, who co-founded KAYALI and played a key role in shaping its identity, will continue as CEO.

Huda Kattan’s brand has sold its ownership in Kayali, with co-founder and sister Mona Kattan set to run it as an independent company with General Atlantic

Kayali will transition into a standalone powerhouse with support from partner General Atlantic.

Huda Beauty announces that it will sell its ownership in KAYALI, the fragrance business founded by Huda and Mona Kattan in 2018, which has since become a leading disruptive brand in the fragrance category.

Huda Beauty has officially announced the sale of its fragrance brand, KAYALI. The move enables Huda Beauty to repurchase the minority stake held by TSG Consumer Partners since 2017, restoring full ownership to the founding family.

General Atlantic agreed to buy a stake in the fast-growing perfume division of cosmetics company Huda Beauty, the latest example of a business based in Dubai drawing interest from international investors.