But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Promising review: "Love this hair mask. My hair is recently processed and a little frazzled. This mask made it soft and ...

While she did most of the work on her own, Dobrev had some assistance while cutting her strands. Someone grabbed a chunk of ...

My Husband is Planning His Bachelor Party. I’m Not Sure How He’ll Take My Thoughts on the Matter.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For anyone who loves the vibrant look of freshly colored hair, maintaining that brilliance can be a frustrating challenge.

Choosing 99J depends on your skin tone, personal style, and lifestyle preferences.

The BAFTAs, of which Bvlgari is the official supporting partner, are no stranger to setting global beauty trends, with looks ...

Our editors handpick the products that we feature. We may earn commission from the links on this page. Hair texture changes during menopause and perimenopause are real—and often exasperating.

As long as we've known Lindsay Hubbard, she's always been a blonde. Though the Summer House legacy cast member has fluctuated ...

According to the runways, green eyeshadow, blue lips, and dramatic smokey eyes are the hottest makeup trends to look out for.