Don Melchior winery went from an unknown Chilean brand to Wine Spectator's top wine, and its branding work is a master class ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

Starting your own clothing brand is an exciting opportunity. However, the traditional retail model usually requires a large ...

Skims Mens debuted in October 2023 with a campaign starring Oklahoma City Thunder guard Shai Gilgeous-Alexander, Brazilian soccer star Neymar Jr., and San Francisco 49ers defensive end Nick Bosa.

With Xfinity ending its role as the NASCAR Xfinity Series' title sponsor, NASCAR is exploring new sponsorship opportunities.

Celebrities frequently encounter trademark disputes when their names or brand elements overlap with existing trademarks.

The Hermès Kelly bag is a cultural statement and valuable investment, popular among celebrities and fashion enthusiasts ...

“They’re accurately described by their names, so they’re also less pretentious and clear…whether [the consumer] has had a ...

The organization will turn to its fans to help find another new name with the final three names in the running being Utah ...

CNN also remains in the crosshairs of President Trump and the political right, who have made the network the poster child for ...

“Airlyte is a brand new fabric that is true to its name, airy, lightweight and buttery soft with a 4 way stretch. “It’s been ...

Buying soda in bulk is cheap at the big-box retailer, but is it actually worth it? We asked a money expert to explain.