Don Melchior winery went from an unknown Chilean brand to Wine Spectator's top wine, and its branding work is a master class ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

Starting your own clothing brand is an exciting opportunity. However, the traditional retail model usually requires a large ...

Skims Mens debuted in October 2023 with a campaign starring Oklahoma City Thunder guard Shai Gilgeous-Alexander, Brazilian soccer star Neymar Jr., and San Francisco 49ers defensive end Nick Bosa.

With Xfinity ending its role as the NASCAR Xfinity Series' title sponsor, NASCAR is exploring new sponsorship opportunities.

Celebrities frequently encounter trademark disputes when their names or brand elements overlap with existing trademarks.

NPR's Ayesha Rascoe plays the puzzle with Weekend Edition Puzzlemaster Will Shortz and WUSF listener Wendy Belkin of ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

CNN also remains in the crosshairs of President Trump and the political right, who have made the network the poster child for ...

Cardi B flashed her cleavage in a form-fitting ensemble as she stopped by a bash in New Orleans on Saturday ahead of Super ...

Buying soda in bulk is cheap at the big-box retailer, but is it actually worth it? We asked a money expert to explain.

The founders were on Shark Tank India to raise Rs 1 crore for a 2.5 per cent stake, effectively taking the company valuation ...