Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

AI is rapidly shaping the future of business, with 71% of companies reporting increased trust in AI compared to last year — a clear sign of industry-wide acceptance. As AI tools become more ...

In this article, Sojern’s Noreen Henry, Chief Revenue Officer at Sojern, will discuss the top digital marketing trends in the ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual profession encompasses a wide range of job descriptions that may surprise ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

Character.AI marketed a chatbot based on a real school massacre directly to an email account associated with a teenage user.

One of the most popular techniques for driving more leads and traffic is cold email outreach. But how can you make the most ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Every strategy can be segmented into a particular category — like email ... you can use the Excel and Google Sheets versions instead. Smartsheet’s simple marketing budget template is beginner ...

At the end of the day, ensuring the quality of your data (in this case, accurate email open rates) can only lead to great ...