Google execs spoke about AI's impact on shopping engagement; Bluecore and DXL partnered on personalization and more.

An icon in the shape of a lightning ... More recently, the Google-owned platform has used the prospect of a ban as a selling point for its ad team. Snapchat, for its part, launched a TikTok ...

Search Engine Land » PPC » Google Ads simplifies conversion tracking with new tag manager feature Chat with SearchBot Please note that your conversations will be recorded. Google Ads introduced ...

One of Google’s Super Bowl ads features a Wisconsin cheese market owner who uses the company’s Gemini AI tool to write product descriptions. But cheese fans quickly caught a hole in a previous ...

Search Engine Land » PPC » Google sees ad potential in Gemini AI Chat with SearchBot Please note that your conversations will be recorded. Google’s Gemini AI could eventually become an ...

By Alex Weprin Media & Business Writer Google is planning a major Super Bowl ad push for its Gemini AI product line, including a 60-second ad in the second quarter of the game, and purchasing 50 ...

Google quietly tweaked its latest Super Bowl ad campaign after its artificial-intelligence chatbot made a bizarre claim about the popularity of Gouda cheese. The search giant’s ad, which ...

Google's Rising Holiday's Season Ad Sales Aren't Enough to Ease Worries About AI Letdown SAN FRANCISCO (AP) — Google's digital ad sales continued to grow at a healthy clip during the holiday ...

Google tweaked one of its Super Bowl ads posted on YouTube after the AI featured in it displayed an inaccurate cheese statistic. The original video showing off Google's Gemini offerings in ...

Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification shows an employee ...

The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area.