B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms ... has combined innovative technology with proven ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

--(BUSINESS WIRE)--Mitel ... executives who are driving strategy and setting the channel agenda for their companies. Steve Loebrich leads Mitel’s channel sales team across the United States ...

Panasonic Toughbook has appointed Damien Fernandez to the role of European Channel and Partner Manager for the TOUGHBOOK brand. Fernandex, who is based in ...

As part of the 2025 CRN Channel Chiefs project, we asked the more than 550 channel executives that made the list to tell us ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

You have to figure out where you are before you can understand where you want to go. The first step in aligning strategies across ... through integrated business planning. Aligning forecasts between ...

Here are three data analytic scoreboards organizations can use to optimize their go-to-market (GTM) strategies: Pipeline and revenue dashboard: Tracks key sales metrics such as pipeline value ...

What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies ... Click “View Details” below each card to go deeper. Head to the “Social Media ...

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.

Climate tech solutions need to get into the market ... global sales effort. Absent an effective sales strategy, we will have a long, long road ahead of us. We still have a long way to go There ...