Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

The data analytics software developer is shifting its go-to-market strategy ... automate analytical business processes. That, in turn, is shifting Alteryx’s channel sales from VARs and ...

‘This is the biggest change ever to our go-to-market,’ says Dell President of Sales ... through the channel than if they take that same business direct. “With this new strategy around ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Here are three data analytic scoreboards organizations can use to optimize their go-to-market (GTM) strategies: Pipeline and revenue dashboard: Tracks key sales metrics such as pipeline value ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies ... new business model opportunitie 52% will use AI to deploy marketing and sales ...

The trick to making these types of partnerships successful is to build a solid channel partner marketing plan—a strategy for two companies ... their offerings or using unethical business practices to ...

An ITEXPO 2025 session titled 'The State of Channel Marketing 2024: Trends, Challenges and Opportunities' will reveal trends shaping channel marketing, from budget shifts and technology adoption to ...

Kellogg believes that marketing is more than a function or a discipline ... from innovation and product development to effective channel design and management and creating a sales strategy focused on ...