The Myntra Fashion Carnival (6th - 12th February) is the perfect time to revamp your eyeshadow collection with top-notch ...

Swift's makeup artist, Lorrie Turk, has confirmed that the star often wears Pat McGrath's Perma Precision Liquid Eyeliner. It ...

In today's video I am showing ya'll a Valentine's Day Inspired Glam look! Hope you like it. ► PRODUCTS USED: ⇢ Mudmasky ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

In todays makeup tutorial I am showing you a soft brown eyelook with a sparkly purple glitter eyeliner and a purple ...

Glitter as we know it was invented by a cattle rancher named Henry Frank Ruschmann. I thought of him when I applied a twinkling line of blue eyeshadow last week.

If you’re going for a more subtle shimmery look, Rare Beauty has some gorgeous finishes to play with — plus, you’ll be able ...

Grammy Awards wrapped up for another year, we’ve rounded up every makeup product we know was used on celebs like Sabrina Carpenter, Lady Gaga and Miley Cyrus ...

Grammys' best hair and makeup looks, from Sabrina Carpenter's curled messy updo to Willow Smith's middle-parted Afro.

The beauty industry remains ever-changing, with the latest make-up products coming to the markets to meet the varied needs of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Everyone wants to feel special on Valentine's Day, whether you're hitting the town, having a candlelit dinner at home or just hanging with your BFFs. The romantic holiday is the perfect excuse to get ...