Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
The Australian27d
As the Fender Stratocaster turns 70, have we reached peak electric guitar?
For decades, guitar-based ... noted in his 2021 book Fender: 75 Years, the company was on an enviable hot streak when it subsequently issued the Telecaster, Precision Bass and Stratocaster in ...