In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve has decided to crack down on intrusive advertising in games on Steam by announcing new rules with exceptions. The ...

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

Yes, you are seeing a whole lot of political ads – more than $71 million worth of ads across Minnesota airwaves, not even counting the state legislative ...

“Sometimes players get fixated on these things, but the best thing to do is to hit the basics and hit them consistently. Those who had longevity in their careers had really good practices — be it ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Experts break down the 2025 Super Bowl ads. “A lot of brands have seen what worked in the past, and are going back to it.” ...

The class also includes scholars focused on media studies, political science religious studies and science, technology and society. The course focuses on California wildfires so students can think ...

President Donald Trump credited his son, Barron, with rallying Gen Z in his favour through podcasts and other social media interventions. Similarly, a US voter made the headlines by taking her ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.