For example, say your product is an organic facial cream you'll be marketing to health-conscious consumers. Your logo should represent your product's best benefits--being all natural and ...

“This has been months in the making,” said Richard Lau, President of LOGO.com. “Last year, we empowered millions of entrepreneurs by generating over 17 million logos and creating 2 million brand ...

told Entrepreneur. "But don't hire someone because of their bargain price. Find a designer who's familiar with your field . . . and your competition." "Remember that a good logo should last at ...