Amika's High Tide crimper creates everything from soft beachy - or in this case, ghost - waves to ultra-smooth and defined ...

E.l.f.'s new "thirst burst" hydration drops are here to make you so dewy that morning flowers will get jealous. View Entire ...

Braids have been an essential part of Black hair traditions across cultures for centuries. From ancient African civilizations ...

Elysia also thinks frizz is on the rise with the rise in 'conservatism globally, wearing your natural texture is going to ...