It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this ...

Physicians have explained why their writing on prescription notes is mostly ineligible for readers, clarifying that bad handwriting isn’t peculiar to doctors alone. Though they acknowledged that ...

The doctors’ union claims patient safety is being put at risk by a ‘blurring’ of the lines between doctors and PAs The doctors’ union will take its regulator to court this week over its ...

In an industry bogged down by bureaucracy, Dapper Care, a Silicon Valley-based health tech corporation, is ushering in a new ...

Australians under 35 would have greater access to free GP visits, bulk-billing rates would be lifted and out-of-pocket costs slashed under a bold plan championed by the nation's doctors ...

That was popular with doctors and became a key tool for drug companies to raise awareness around their products. Arthur was also a pioneer in direct marketing to doctors – the idea of sending ...

This has led to an increase in facelift requests and body contouring procedures, according to the doctor. "It is very important to discuss with any patient who comes in after their weight loss ...

The doctors whose listings are included in Castle Connolly's Top Doctor listings were selected after peer nomination, extensive research and careful review and screening by a doctor-directed ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. Subscriber Exclusive Subscriber Exclusive ...