Dynamic pricing and surge pricing are both models ... chief commerce strategy officer at Publicis Groupe, a global marketing and communications company. Debbie Roxarzade, founder and CEO of ...

14% say they use it for creating marketing and social media content ... Think happy hour, rather than surge pricing. Even dynamic pricing isn't a safe term to use, as it implies up or down.

Dynamic pricing isn't new. For better or for worse ... a professor of management and marketing and the director of the Center for Customer Insights at the Yale School of Management.

The site said the event organiser decided ticket prices, which were set in advance and did not change during the buying ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

revenue management and digital offer marketing solutions, today announced that Lufthansa Group has expanded its use of PROS Request-Specific Pricing and adopted PROS Dynamic Ancillary Pricing ...

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced Averitt, a prominent player in the freight transportation sector, has extended and ...

These advanced dynamic pricing capabilities, alongside PROS Continuous Pricing which launched in 2019, aim to make the Lufthansa Group the most advanced and the most sophisticated in its adoption of ...