Dynamic pricing and surge pricing are both models ... chief commerce strategy officer at Publicis Groupe, a global marketing and communications company. Debbie Roxarzade, founder and CEO of ...

Recently, the fast food chain Wendy's faced backlash after it announced a plan to start moving prices in tandem with demand, a practice known as dynamic pricing. While consumer outrage may have ...

AI has emerged as a critical tool for implementing dynamic pricing strategies, enabling businesses to adjust prices in real-time based on market demand, consumer behavior, and other external factors.

14% say they use it for creating marketing and social media content ... Think happy hour, rather than surge pricing. Even dynamic pricing isn't a safe term to use, as it implies up or down.

Dynamic pricing isn't new. For better or for worse ... a professor of management and marketing and the director of the Center for Customer Insights at the Yale School of Management.

The site said the event organiser decided ticket prices, which were set in advance and did not change during the buying ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

revenue management and digital offer marketing solutions, today announced that Lufthansa Group has expanded its use of PROS Request-Specific Pricing and adopted PROS Dynamic Ancillary Pricing ...

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced Averitt, a prominent player in the freight transportation sector, has extended and ...