Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this critical moment for DEI, and its first foray into daytime TV ...

For example, product send-outs may rely on traditional supply chains, adding extra days to the process, while simpler ...

Search Engine Land » SEO » The latest jobs in search marketing Chat with SearchBot Please note that your conversations will be recorded. Looking to take the next step in your search marketing ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...