Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

Much like the US sports market, the US healthcare market is a multi-billion dollar industry that relies on the custom of the ...

Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings.

Kevin Stitt was in attendance as President Donald Trump signed an executive order in Washington D.C. on Wednesday that would bar transgender women and girls from playing on school sports teams ...

CONWAY, Ark. (AP) Chris Ashby scored 27 points as Queens beat Central Arkansas 63-47 on Wednesday night. Ashby also had three steals for the Royals (15-9, 8-3 Atlantic Sun Conference). Leo ...

Definition: Santosh Trophy is an Indian football tournament in which the states of the country along with some government institutions participate. This is held annually since 1941. Bengal was the ...

“I would often hear, ‘You must get boys out of girl’s sports and boys out of the girls restrooms,’” Lawley said, adding that the focus was not to disadvantage any group, but rather to preserve ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

WICHITA, Kansas – Ilia Malinin doesn’t back down. When all of his jumping passes at last month’s Grand Prix Final were judged to contain under-rotation, he still had a sweatshirt made that ...

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Mobile sports betting apps’ frictionless designs, personalized notifications and 24/7 availability have many gambling addiction experts worried ...