The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

To untangle these questions, marketers took a step back and broadened their view of the entire customer ... journey is built based on the specific path of a client/donor, but we can look at some more ...

Prioritizing customer satisfaction and keeping the Lifecycle Clock running smoothly is key to thriving in an increasingly ...

including the customer’s lifetime journey with your brand. To help demonstrate the different stages, I’ve compiled a B2B example of a buyer’s journey in the recruitment industry. The buyer ...

But how? When companies consider design as a core strategic function, they have a much higher valuation over time: Design-driven companies show 10-year returns of 219% over the Standard & Poor's 500 ...

These three words echo through countless customer churn post ... that would impact their entire journey. After implementing a more comprehensive risk management framework, the company improved ...