The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

To untangle these questions, marketers took a step back and broadened their view of the entire customer ... journey is built based on the specific path of a client/donor, but we can look at some more ...

including the customer’s lifetime journey with your brand. To help demonstrate the different stages, I’ve compiled a B2B example of a buyer’s journey in the recruitment industry. The buyer ...

But how? When companies consider design as a core strategic function, they have a much higher valuation over time: Design-driven companies show 10-year returns of 219% over the Standard & Poor's 500 ...

These three words echo through countless customer churn post ... that would impact their entire journey. After implementing a more comprehensive risk management framework, the company improved ...