I am not a sports journalist (honestly, I'm not even much of a football fan), so what am I doing at the Super Bowl? I'm here ...

Bottled water is one of the most popular beverages worldwide, with the global market estimated to reach nearly $307 billion.

The Choco Taco has made several reappearances, and even the deep-cut caffeinated wonder, Jolt Cola, is rumored to be ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Even the bottle has received unique attention. Reuben Dangoor, the man who designed the artwork wrapping around the Emirates Stadium, brought Saka's vision to life with a vibrant bottle.

Bottle Cap Shape and Speedy Font (1950s) – Rapid postwar growth called for a logo mirroring Pepsi's charge into the future. Thus, in the 1950s, the emblem adopted a flat bottle cap stylisation holding ...

Costco’s CEO announced that the company is bringing back Coca-Cola products, replacing Pepsi. For decades, Coke was a centerpiece at Costco food courts, but the company switched to Pepsi in 2013.

There are plenty of discontinued carbonated drinks we don't miss. Here's a list of the long-gone sodas that very few people hope ever come back into production.

ABC Science took three packaging products that are common and relatively easy to recycle — glass bottles, aluminium cans and PET plastic bottles — to see just how much of each makes it through ...

PepsiCo and Tata Consumer Products have teamed up to develop and sell packaged snacks, integrating PepsiCo's Kurkure brand with Tata's Ching's Secret. This collaboration aims to compete in the ...