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Creative Genius Alert: This Activewear Brand Just Tapped a Viral Creator to be the Face of Its New Campaign
That’s exactly what happened with 437, the activewear brand that took a social media sensation and turned it into a full-fledged collaborative campaign. When content creator Manana Arakelyan’s video ...
Longtime James Bond producers give up creative control to Amazon MGM Studios
Amazon MGM Studios and longtime 007 producers Michael G. Wilson and Barbara Broccoli have formed a new joint venture to house the James Bond intellectual property rights.