Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

For example, advanced predictive contextual ... AI will continue to revolutionize contextual ad targeting by understanding digital content with unprecedented depth, which will continue to support ...

Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial data.

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

Our brain is remarkably flexible in producing different reactions to supposedly comparable situations. The same sensory information can lead to ...

That’s contextual targeting in action ... where ads dynamically adjust to local conditions. For example, a retailer might promote winter apparel during snowstorms or sunscreen on sunny days ...

Update: On February 11, 2025, acting SEC Chairman Mark Uyeda issued a statement changing the SEC’s position on the Final Climate Rules. Chairman ...

The head of the Turkish intelligence agency MIT announced in a report that it stopped several plots to attack non-Muslim ...

Sample these scenarios. Julie is encouraged to send a sms ... as an individual and recommendations were sent understanding the context. This contextual targeting, real-time requires advanced analytics ...

These advances will culminate in the next generation of intelligent platforms which continuously learn and evolve alongside a developer’s specific practices. Ultimately, in 2025, rather than simply ...