With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

The product era of marketing is long gone – now everything must revolve around the consumer. This means new levels of customization and personalization, from messaging to product to experience.

Several companies, including consumer-packaged-goods brands ... advances we'll see initially for successful product design is ...

has become a sought-after marketing expert combining business acumen and innovative strategies to drive unparalleled success across the music, lifestyle, and consumer product industries.