CEO Steve Swartz said television remains the biggest driver of consumer media revenue, but investments in A+E Networks and ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

With a prudent approach to mergers and acquisitions and financial discipline, Unicharm has a debt/equity ratio of less than 0.1 times and has been in a net cash position over the past decade. Its ...

For brands, this presents an opportunity to align product offerings with evolving consumer preferences by adopting ...

Perplexity has become the latest AI company to release an in-depth research tool, with a new feature announced Friday. Google ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

In our view, narrow-moat Ralph Lauren's completed restructuring puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Clorox upped its adjusted earnings per share guidance for the fiscal year to a new range of $6.95 to $7.35, a year-over-year ...

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes.