The product era of marketing is long gone – now everything must revolve around the consumer. This means new levels of customization and personalization, from messaging to product to experience.

Consumer behavior—or how people buy and ... Political marketing is, in many ways, similar to product marketing: it plays on emotions and people’s desire for compelling stories, rather than ...

A number of consumer products produced in other countries would likely cost more if President Trump imposed tariffs on the countries where they are produced. That could include some popular items ...

Nick Vehr is the founder and CEO of Vehr Communications, a Cincinnati-based marketing and public relations firm. A lifetime ...

Several companies, including consumer-packaged-goods brands ... advances we'll see initially for successful product design is ...

has become a sought-after marketing expert combining business acumen and innovative strategies to drive unparalleled success across the music, lifestyle, and consumer product industries.