Whitening toothpastes can potentially make your teeth thinner because they often contain higher levels of abrasives compared to regular toothpastes. Colgate says that all toothpastes are graded on ...

In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

To find the best toothpastes, I talked to dentists and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne. Many of the toothpastes we ...

As the Strategist’s dental-hygiene expert, I’m constantly trying the latest oral-health products, from toothpaste to tongue scrapers. Teeth-whitening treatments are relatively new to my own ...

Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste ... company's consumer research about tooth whitening trends in certain geographies, for ...

Colgate benefits from robust pricing and productivity initiatives. The company's innovation strategy also bodes well.