‘There’s some claims that the red dots, the blue dots, the white dots, all relate to what is actually inside this toothpaste.

Using toothpaste made with fluoride is the key ... to round up options made with fluoride from brands like Crest, Colgate and Sensodyne. Many of the toothpastes we recommend earned the American ...

Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste, dish soap and toilet paper to encouraging consumers to buy more and pay steeper prices.