Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

Coca-Cola's AI-generated Christmas ads were developed in collaboration with three AI studios: Secret Level, Silverside AI, and Wild Card. They utilized advanced generative AI tools, including ...

U.S. Steel mines iron ore in Minnesota and sends it across Lake Superior on freighters a thousand feet long. At Sault Ste.

In this article, we take a look at campaigns from brands like Dove, Pepsi, and Cadbury 5 Star that challenge AI’s influence ...

My husband has a female friend he grew up with. They have exchanged "happy birthday" texts for many years. However, they have recently begun texting more often. An ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Can trust in corporate sustainability efforts survive the ‘evolution’ of some companies’ voluntary ESG targets?

Rounding up the top three brands with the biggest uplift in Ad Awareness in the UK this December is Coca-Cola with its AI-generated Christmas ad. The brand saw a lift of 8.5 percentage points.

Justin Baldoni never wanted 'to hurt' Blake Lively says attorney ...

Debate of the week… Coca-Cola release Christmas advert built with AI. Let’s settle this debate. (for me I vote C!) A) Over-usage of AI has lost its nostalgic magic B) AI has positively ...