Let's delve into the creative process behind this campaign and the reactions it has stirred across various platforms. Coca-Cola's AI-generated Christmas ads were developed in collaboration with ...

In this article, we take a look at campaigns from brands like Dove, Pepsi, and Cadbury 5 Star that challenge AI’s influence ...

Coca-Cola has sparked criticism online after releasing a Christmas ad created using artificial ... s iconic 1995 “Holidays Are Coming” campaign, the 15-second clip shows a fleet of bright ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Since 2016, Aldi's Christmas adverts featuring a talking carrot – Kevin – have become a holiday tradition, just like Coca-Cola's advert (though let's not talk about this year's AI campaign).

Every word counts when asking an AI to create an asset. And with the technology upending how marketers work, it makes more ...

The rise of AI in the marketing industry across the Asia Pacific (APAC) region is undoubtedly transforming how businesses ...

India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...

Grand Ole Opry members T. Graham Brown and Lorrie Morgan are teaming up for an exciting new tour in 2025. The first show is ...

Good day, and welcome to the Mondelez International Fourth Quarter 2024 and Full Year Earnings Conference Call. Today's call is scheduled to last about one hour, including remarks by Mondelez ...