The new Fujifilm is pleasingly small, and it comes in at a great price for a mirrorless camera with interchangeable lenses.

The X-M5 is priced at $799.95 and is an affordable gateway into the company’s interchangeable lens mirrorless camera lineup.. Fujifilm is positioning it as a lightweight camera ideal for everyday shooting and “emerging content creators” who want to vlog with it — despite a lack of in-body image stabilization (IBIS).

The company's dormant X-M series comes back to life as a video-minded camera, and adds the XF 16-55mm F2.8 Mark II and XF 500mm F5.6 lenses to the system.

Fujifilm has released its first sub-$1,000 camera in a long while and resurrected the 10-year old "M" branding with the $799 X-M5.