MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Q: You have had an incredible career spanning finance, business analysis, and process optimization across multiple industries. What initially drew ...

How Should Managers Use AI for Critical Infrastructure Risk Management?. Forbes India is your destination for business, stock ...

Scams are growing in popularity because of how inexpensive they are to create, and how substantial the financial rewards can ...

As tech companies launch agentic AI that can execute tasks as well as generate content and reason, banks are putting frameworks and controls in place to start taking advantage.

Dilemma of Traditional Automated Penetration Testing Penetration testing has always been the core means of offensive and defensive confrontation for cybersecurity. However, traditional automatic ...

OpenAI now has 400 million weekly active users, up from 300 million in early December, OpenAI’s chief operating officer, Brad Lightcap, tells CNBC.

Successful AI integration isn’t just about adopting the latest technology; it’s about understanding limitations and strategically leveraging its strengths.

• Collaboration is deepened. Regular cross-functional dialogue creates a feedback loop that continuously refines both AI ...

The modern business landscape is evolving rapidly, with new challenges and opportunities shaping the way entrepreneurs build and scale their ventures. In 2025, success requires a combination of ...

Tata Consultancy Services (TCS) is facing scrutiny over its alleged misuse of L-1A manager visas in the US. This and more in ...

To unlock the full potential of AI and machine learning, understand the keys to model selection, optimization, monitoring, ...