Millions of Americans tuned into the 2025 Super Bowl on Sunday, but some were watching for the ads more than the game. Ad Age editor-in-chief Jeanine Poggi breaks down some of the best Super Bowl ...

As of 2021, Braze serves over 1,000 customers worldwide, including leading brands such as Burger King, Delivery Hero ... analytics capabilities that allow you to up your app marketing game. For ...

This year's ad features TikTok influencer Alix Earle in a campaign for the chain's new "Hangover Burger." Earle ... going to be a hot mess after the big game," said Earle, who is originally ...

Carl's Jr is relying on two things to make its pricy Super Bowl commercial pay off with viewers: a scantily clad Alix Earle ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The biggest stories of the day delivered to your inbox.

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out ...

Those are the "in-game ads" type discussed above, and the "paywall" type where a customer gets blocked after a certain amount of playtime and has to pay to continue and keep their progress.

Games cannot force players to interact with ads or incentivize players to watch ads by offering them rewards. Steam has tweaked its advertising policy to highlight a rule that prevents developers ...

MNTN CEO Mark Douglas joins Catalysts to analyze the role of artificial intelligence in Super Bowl ads during the game between the Eagles and the Chiefs. Douglas is critical of the AI-focused ...