Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

In the vibrant realm of TikTok, beauty trends and makeup hacks are as dynamic as they are creative. Recently, the platform has seen a surge in videos that showcase how millennials can tweak their ...

As we age, our skin and features evolve, requiring a shift in our makeup routine to maintain a youthful appearance. Here are ...

Edgar Gomez doesn’t care about your comfort. The Lambda Literary Award winner returns with his second memoir, Alligator Tears ...

The octogenarian doyenne has more than a few makeup and skin care tricks up her elegant sleeves. We tracked them down.

Potently deep, she wears it well – with this season’s androgynous haircut and nothing more than great brows and a creaseless ... expertise was the reserve of makeup artists – normies like ...

HAILED as the queen of flawless complexions, make-up artist Lisa Eldridge knows a thing or two about concealer. Her make-up ...

Her sultry 90s inspired makeup is typically paired with a more neutral or nude lip, to keep the the focus on the eyes. To pull the whole look together, she topped off her glam with the 'Posh Balm' in ...

As the US TikTok ban looms, here is a look at some of the most popular TikTok influencers we are going to lose as the ban comes into effect.

I particularly enjoyed the angled brow brush and found it easy to fill ... became acquainted with Sigma during my 2012 YouTube make-up tutorial days. Now, all these years later, it remains a ...