It uses a Cost-Per-Tap (CPT) model that allows publishers to only pay for ads that customers engage with. ASA has a close connection to App Store Optimization (ASO) since publishers must use App Store ...

Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on ...

FOR nearly 250 years, the Encyclopaedia ... the Internet era, and indeed, the encyclopaedia’s publisher announced that it was ending the print edition in 2012. Sceptics wondered how Britannica ...

In well over a decade of journalism, I've seen a fair amount of copied designs, but I've never seen anything as blatant as Bing's recently abandoned attempt to hoodwink people into believing they ...

Billionaire entrepreneur Elon Musk is planning to use Tesla Cybertrucks and Starlink technology to provide free internet to areas devastated by wildfires in California. Musk, who is the CEO of ...

Broadband usage in the UK saw a significant uptick of more than 10% last year, with new findings from Openreach highlighting that peak times were linked to major events. These included Amazon ...

A number of IT companies are using Starlink, Elon Musk’s satellite internet service, for uninterrupted internet despite being illegal in Pakistan. A senior representative from an IT firm shared ...

Based on my experience, I can confidently say that using videos in your PPC strategy can give you a competitive edge whether you're running search, display or social media ads. • Expanded reach ...

News in brief: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband The government of South Australia has introduced a ban prohibiting ...