Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

The success of pan-India films has transformed southern stars into national icons, boosting their brand endorsement fees and ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Renowned fashion icon, model, and social media personality, Hasnain Lehri has joined luxury brand, Sonraj as Creative head and Executive brand ambassador. The development signifies an important ...

Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the food & beverages sector leading at 24%, and IPL ...

Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...

Curefoods, Bangalore-based house of F&B brands, announced the repositioning of its flagship brand EatFit under the new ...

Athletic apparel company Under Armour (NYSE:UAA) reported Q4 CY2024 results beating Wall Street’s revenue expectations, but ...

Jitika Gupta- marketing director, BigMuscles Nutrition, talks to Shailja Tiwari about the brand’s strategy to expand its ...

From Bollywood power duos to sports icons and influencer pairs ... showcasing a strong male presence in brand promotions. MS Dhoni, Kiara Advani, and Ranbir Kapoor were new entrants in the ...