Most stores usually carry around 40 “standard sizes,” which are ... and ultimately, the size of the bra. Bra shopping is so ...

Eighty percent of women wear the wrong bra size. This statistic has been touted for decades, according to a New York Times article. While that same article challenges this measurement and the idea ...

Another key ingredient to their bras is that they have simplified sizing. “So many women don't know their size because the alphanumeric sizing system is another ineffective relic from the 1930s ...