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For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

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In the end, the 60-second commercial struck a chord with fans and highlighted a storytelling trend for many of the night's top ads. Need a break? Play the USA TODAY Daily Crossword Puzzle.

Budweiser emerged as the winner of USA TODAY’s Ad Meter contest, with viewers voting “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial during Sunday’s ...