At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people will watch this block of ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Testing 15 culturally impactful ads dating back to 1992 with 2,250 U.S. consumers today, System1 found that these classic spots achieved an average Star Rating of 3.7—predicting ‘Good’ long-term brand ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

The Super Bowl of Advertsing. Who will break through, get noticed, communicate a relevant message and score a sales touchdown in this years Superbowl?

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

We love any game day during football season, but there's something special about the Super Bowl. There's nothing quite like it! And while America is more than ready to cheer on their favorite team, ...

Snickers - 2010: Snickers managed to get comedy legend Betty White to join in the fun in 2010, for the advert that coined the phrase 'you're not you when you're hungry'. Amazon - 2018: A more recent ...