Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

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From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

He is. I could hear the familiar scene of the Betty White Snickers commercial playing in my head, reminding me that sometimes people need a little snack — and compassion — to help them through their ...

Betty White has been accused of 'fat shaming' actress ... She starred in a popular Snickers candy commercial that aired during the Super Bowl, taking a brutal hit in a mud puddle in a football ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people wil ...

The Super Bowl is one of the world’s most publicized events, with a total reach exceeding 100 million views every year. The total viewership for last year’s event was a staggering 123.

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

During her interview, she accused the late Betty White of fat shaming her ... She starred in a popular Snickers candy commercial that aired during the Super Bowl, taking a brutal hit in a ...

The Super Bowl of Advertsing. Who will break through, get noticed, communicate a relevant message and score a sales touchdown in this years Superbowl?

The best Super Bowl commercials over the years have been funny, bizarre, and emotional. Watch the best Super Bowl ads of all ...