From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

This 2010 spot featuring a then-88-year-old Betty White was where Snickers' now-familiar "You're not you when you're hungry" tagline was born. It became a viral hit. More major stars, like Robin ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

8. Snickers x Betty White – “You’re Not You When You’re Hungry” – Super Bowl XLIV Snickers’ “You’re not you when you’re hungry” ads are some of their most famous. But the ...

System1 has revealed which iconic Super Bowl ads from the past three decades would still entertain today’s viewers. Testing 15 culturally impactful ads dating back to 1992 with 2,250 U.S ...

The Super Bowl is one of the world’s most publicized events, with a total reach exceeding 100 million views every year. The total viewership for last year’s event was a staggering 123.