When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

You can use it on furniture, purses, shoes, and other suede and nubuck leather goods! Promising reviews: "This product is ...

Dermatologists explain how red light therapy can help with fine lines, wrinkles, acne and more. Plus the benefits of other ...

Want to surprise your beloved with exciting gifts on Valentine’s Day? Check out these unique gift ideas that will make your wife or girlfriend go awed.

The 9 to 5 series of Lakme lipstick promises a matte finish, full coverage, and high color playfulness that will look bold ...

It’s no secret that Black founders go overlooked in American culture. I rounded up a list of the best Black-owned brands to support not just during Black History Month but year-round. Our editors and ...

The renewed interest in Tulsi Gabbard's hair came more than five years after the combat veteran revealed the real reason for ...